If your company is organized around departments…you’re in trouble.

Departments make sense on paper. But your customer never experiences your org chart. They experience the gaps between your teams. Here’s what they feel:

• Marketing says one thing.

• Sales says another.

• CS can’t deliver what was promised.

• And Product is on a different planet entirely.

Nobody owns the full journey. Nobody’s accountable for the experience. And everyone’s solving their part of the problem—while the customer falls through the cracks.

You’re not one company. You’re five teams sharing a logo.

Alignment doesn’t happen inside departments. It happens around the customer.

That means shared goals. Shared language. Shared ownership of the experience, not just the output. Because silos don’t just slow you down. They break trust. And they break deals.

Organize around the customer—not departments. That’s how you scale without breaking.