If marketing isn’t seeding the conversation sales wants to have, and sales isn’t setting up CS as the experts and your CS team can’t have a strategic conversation—you’re in trouble.

Jul 9

Written By Mike Brady

Most companies treat marketing, sales, and CS like separate functions. But to your customer? It’s one experience.

And when it’s disconnected, they feel it.

Marketing runs campaigns that don’t speak to real business problems—just drive any old traffic.
Sales tries to steer the conversation toward value, but has to start from scratch - then closes whatever deals it can.
And CS inherits accounts from a position of weakness, and a churn clock.

Alignment isn’t a luxury. It’s your edge.

Disconnected teams lose deals. And disconnected teams don’t grow the accounts they win.

If your company is organized around departments…you’re in trouble.