The Good-to-Great Sprint + Activation
2-day Sprint + 90 days Activation to align your value, story, and experience before you scale.
Why it matters
Most SaaS companies stall out not because of the product but because of the way they frame, sell, and deliver it.
They pitch features instead of solving the critical business challenge.
Their story doesn’t create urgency or stand out.
The customer experience feels fragmented.
Teams pull in different directions.
We fix that so that when you scale - you scale a team fully aligned building and selling differentiated value and delivering an ideal customer experience. We call that greatness.
What you’ll get
By the end, you’ll have:
Your Value Anchor
→ The business challenge you ladder up to solving—and what you do better than anyone else.A Challenger Story + Supporting Assets
→ A clear, urgent narrative that resonates with customers, VCs, and the boardroom.An Experience Blueprint
→ Proof moments redesigned so customers feel your value from first touch to renewal.Team Alignment
→ A playbook that gets everyone - founders, leadership team, product development, marketing, sales, and CS all rowing in the same direction.
How it works
2-day Sprint: Leadership team from each area of the business
90 days Activation: We workwith the rest of your team to understand how the new strategic direction impacts their roles and how it aligns everyone’s efforts to create a team destined for greatness.
Simple. Fast. Actionable.
We use our Good-to-Great SaaS Canvas™ to guide the sprint. It keeps your team aligned, fast, and focused. No fluff, no wasted time.
The investment
Sprint = $75,000 flat fee
Activation = $45,000 for 90 days following sprint
The promise
In 90 days, you’ll be able to:
Sell to the boardroom, not the back office.
Replace feature-speak with a strategic growth story.
Deliver an experience that proves your value.
Align your team and investors around one clear path to scale.