Your CAC isn’t high.Your customer experience is weak.

If you can’t convert attention into interest, interest into belief, and belief into action, it’s not a cost problem - it’s an experience problem.

You’re paying to get people in the room. But when they get there…

• They’re confused.

• They’re skeptical.

• Or they just don’t care enough to act.

What you call a “conversion issue” is actually a clarity issue. A trust issue. A relevance issue.

It’s what happens when:

→ Marketing runs too generic

→ Sales sounds like everyone else

→ Your story doesn’t make them feel anything

→ And onboarding is clunky, unclear, or unconvincing

So yes—your CAC might look high on paper. But you’re not wasting budget. You’re wasting attention.

Fix the experience. And CAC takes care of itself.

The problem isn’t what you’re spending. It’s what your prospects are experiencing.