From Good to Great — Before It’s Too Late

Scaling too soon locks you into being good. Evolving first is what makes you great.

The Big Trap

Most SaaS companies scale before they evolve.

The result?

  • Plateau within 36 months

  • Rising churn, falling retention

  • Valuations capped, exits forced

Great SaaS companies evolve before they scale. Are you ready to scale?

[Take the Evolution Index™]

The Sprint

In one month, you’ll:

  • Nail your Core Value

  • Create a strategic sales narrative

  • Align your customer experience

  • Train your team to speak the same language

By Day 30, you’re not “done”—but you’re transformed. You’ll have clarity, a working narrative in-market, and proof points that show what great looks like.

The 30-Day Good-to-Great Sprint

The Proof

At Piano, a SaaS company serving publishers, deals stalled at mid-level managers. By reframing from “selling a product to help manage a subscription business” to “solving their challenge of creating a successful subscription business”, we:

  • Grew one deal from $160k to $1M in Spain

  • Enabled another rep to close $750k in Ukraine

  • Elevated sales conversations to the CEO and Board level

As one rep said:

“This deal would never have closed without Mike reframing how I sold.”

From Vendor Sale → Boardroom Deal

Let’s Talk

Let’s start with your 30-Day Sprint.

Don’t scale mediocrity. Scale greatness.