If your sales manager isn’t helping reps articulate business value and a unique POV in their own voice, then they’re a glorified Salesforce admin.

If your sales meetings go like this…

Each rep talks about what they did last week and what they’ll do next.

Everyone scrambles before the meeting to have just enough to say.

The head of sales runs through Salesforce updates.

And somehow… everyone is okay with this? Raise the red flag. Because your sales leader’s job isn’t to check the pipeline. It’s to shape the conversations that create it.

They should be asking:

→ What messaging is landing?

→ What’s falling flat?

→ Can each rep clearly explain our POV?

→ Can they tell the story—with confidence and clarity?

If not? Raise the red flag again. Because you don’t win deals by tracking them. You win them by training for them.