If you don’t have a compelling insight or point of view, you’re a commodity.

It doesn’t matter how great your product is.

If the customer already knows everything you’re going to say—

they don’t need you to say it.

And when everyone sounds the same, guess what happens?

The customer compares you based on features.

Or price.

Or whatever’s easiest to understand.

You’re not just losing deals.

You’re making yourself forgettable.

Great companies—and great sales teams—don’t show up with a list of features.

They show up with a point of view.

A clear take on:

→ What problem the customer really has

→ What they’re not seeing about it

→ And how your company helps them win

That’s what gets attention.

That’s what builds trust.

That what wins deals at a premium and sets up your customer success team to grow the account.