If your decks start with your company, your product, your brand quilt then you’ve already lost the room.

Written By Mike Brady

Your customer doesn’t care how many offices you have. They don’t care about your leadership team. They don’t care about your funding, your values, or your slide with logos from 2018.

They’re in that room because they:

  • Have a problem

  • Are under pressure

  • And need help

And you just spent your first five minutes talking about yourself.

You don’t win the room by talking about you or your product. You win the room by showing them something they didn’t see coming. By making them feel:

  • Seen

  • Understood

  • A little shaken

  • And finally, hopeful

Your deck shouldn’t be about you. It’s a diagnostic. A shift in perspective. A moment where they realize, “These people get it.” That’s what earns the right to talk about your product. Not the other way around.

Stop starting with your story. Start by making them feel theirs.

Mike Brady
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